Transmissions for the Lab

Research notes on immersive design and emergent interaction

When Discomfort Is the Design: Safety Training for an Airline

When Discomfort Is the Design: Safety Training for an Airline

work

Design is not the visual. This project proved it: an A/B validated emotional opening turned a compliance checkbox into a behavior-changing training experience for 12,000 employees. The first evidence that experience design works because of how it makes people feel, not just how it looks.

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